Creating an online course for your audience is another way to extend your knowledge and solutions to those who are willing to invest and learn on their own time.
There may be many topics you are knowledgeable in but that doesn’t mean all of those topics would make sell out courses. In this post you will learn the 3 ingredients you need to choose the perfect topic for your online course.
Having Passion for the Course Topic
When you are first thinking about a topic for your online course the main factor you need to have is passion. Without passion, there’s no fuel. Without passion, your students will know that you’re trying to sell them a course that’s tied more to money than to solving their problem.
The best way to sell your online course is to first turn your passion into a successful marketing strategy. Here are 5 ways you can channel your passion and energy into a practical marketing plan that will obtain measurable results.
1.) Understand your Unique Selling Point (USP)
Your unique selling point is what’s going to set your course apart from the others in your industry. Why would your target audience choose your course over your competitors? Find out what makes you different, mix it with your passion and then, sell it!
2.) Target Market Analysis
Identify your pool of potential customers by creating a target market analysis. A target market analysis is an assessment of how your product or service fits into a specific market and where it will gain the most traction with customers. Within your target market analysis, you will uncover;
- Geographical location
- Market size
- Purchasing potential
- Marketing ideas
3.) Create a Demand/Need
When you create a demand for your online course, you create urgency or a fear of missing out. There are a few ways to create demand for your online course including;
- The “member-only” strategy
- The “limited-availability” strategy
- Having Incentives for email subscribers or wait listers
- Applying the Scarcity Principle
4.) Sell the Transformation
Having passion for your topic visually sells the transformation as well. When your audience sees you being successful where they lack success, it creates the need for that same transformation. Sell the destination of the course and not just the course features. Share the results using “Imagine if” statements or “What if” statements.
Being an Expert, with Experience, in the Course Topic
The second ingredient to choosing the perfect course topic for your online course is to be the expert in that topic. Not only do you need to be an expert in the topic, but you need to have the experience to back it up.
Creating an online course is sometimes the easiest part. It’s having your target audience choosing your course over your competitor that makes the difference.
Your course can be the “go-to” course if you can prove that your course is the best choice. There are many ways to show your audience you are an expert in the course topic you are trying to sell. Here are a few:
- Continuously educate others on the topic of your course
- Share the testimonials and transformations of others
- Offer free trainings or webinars on Facebook or Instagram
Understanding Your Learner’s Needs
The last and third ingredient you need to choose the perfect online course topic is understanding your learner’s needs. There are many topics you may be knowledgeable in but that doesn’t mean it’s a topic that’s a need for your target audience.
Understanding your learner’s needs has many benefits including;
- Persuasion- understanding their needs will make it easier to grab their attention and persuade their buying process
- Improve engagement and user experience
- Save time (yours and the learners) on course modules that may not be as important
- Save money
- Customize the learning experience
There are many ways to research your learner’s needs but, the main tactic is engagement and communication. Utilize the audience you have across social channels or on your email list and engage with them. Ask for feedback.
Send out surveys to your email list. Go through your DM’s or your comments and collect the questions that seem to repeat themselves among your audience. Look at your competitor’s comments and see what their audience (if similar to yours) is saying about their course topic.
Communication is key to understanding what your future students need in an online course that will help you customize the course to solve their problems.
What will be your next course topic?
Think about these key 3 ingredients when choosing your next online course topic. Which ingredient was your favorite? Let us know in the comment section. Share this post to anyone who is in the process of creating an online course and needs help choosing the right topic.
Need help when creating a course? Sign up for our Crash Creation Course!
In this Crash Creation Course you will learn to:
- Build Your Course from Start to Finish
- Have Your Course Critiqued by an Industry Expert
- Get an Exclusive Workbook to help you plan your marketing strategy courses