Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated conversion goal. Creating a great online course requires a lot of time and effort for most entrepreneurs. However, the hardest part actually comes after the creative process, when you have to promote and sell your content. No matter how much time you spend on building your course, if you don’t know how to properly package it and present it to your target audience, you won’t get the results you want.
The best way of presenting and promoting an online course is by building an attractive and effective landing page. Landing pages work really well to promote various products across all industries, and online courses are no exception. Websites can distract your visitors with multiple products, services, and offers. In contrast, landing pages keep your audience focused on a specific campaign. If we’re talking quick-fire tactics that get results, landing pages are it!
But how can you be sure that your landing page is gonna hit the mark?
Here are the four core elements of a high-converting landing page:
- Course Picture
- Course Details
- Course Description
- Reviews and Ratings
This is the first aspect that people notice about a course, so it’s extremely important to have a relevant image that represents it nicely. If you have the skills, you can create your own image or you can hire someone to do it for you. You can also use a stock photo from a site such as iStock. You might be able to find a good free image on sites such as Freepik. Just make sure that the quality of the image is really good and portrays the topic of your course well.
This is the section where you mention all the small logistical details of your course, such as the price, the duration, the payment options, if the course awards a certificate, and more. Even if the course is self-paced, you can still add an estimation of how long it usually takes to complete it. You can also mention if there are any prerequisites for people taking the course, such as any prior knowledge, skills, certifications, etc.
This section is where you convince potential learners why they should buy your course. The key to crafting a good description is to structure it well and focus on the benefits of the course. Some people will read just the first two lines of a course description and decide if they’ll buy it or not. Your course description should ideally include the purpose of the course, what people will learn from it, and why this course is the best for this topic.
Reviews and ratings
Reviews reveal your learners’ experiences with your course and encourage other potential learners to buy it. That’s why it’s important to gather reviews from the moment you launch your course. If you’re at the beginning, this might be a bit tricky. One thing you could do is to ask people in your industry, or even some friends and acquaintances, to take your course and leave reviews. Written reviews are always the best, but star ratings are also good. A combination of both is even better.
These are the most important elements that should be on any course landing page. If you want to generate more sales through online courses, take the time, in the beginning, to put together a landing page, include these elements for your first course, and then it will be easy to replicate this landing page structure for your next courses. Make sure your landing page also has a nice, intuitive design and a clear call to action.
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