Getting a business off the ground requires a lot of moving components to fall into place. It’s no different when it comes to creating and launching an online course. Having a well-thought-out launch strategy can make getting a product to market much easier.
One of the most crucial aspects in beginning an online course is to have a great launch email and strategy. Your strategy, timing, and even email copy are key to launching a successful course.
1. Launch a high-value online course
Many new course creators believe that the most important aspect of an online course is the video content; the reality is that an online course is far more than that. You must present people with an unwavering offer centered on the problem your course will solve. This is more than just video, consider what worksheets, activites, templates, and additional support will be included to help your students achieve results they are looking for. A high-quality online course can take you from being the small fish in your industry to the big fish. Instead of spending a lot of time with one-on-one clients you can service many.
2. Pre-sell your online course
Instead of wasting days, weeks, or even months creating video content for your course and then attempting to sell it, why not validate your idea first by pre-selling? You will be able to see if your audience is willing to put their money where their mouth is when it comes to your product. If you pre-sell your course for a month or two before it goes live. If they aren’t buying, there is a mismatch between what you believe they want and what they actually want.
3. Price appropriately, and provide several pricing options
Pricing a course is difficult. You have to consider several factors, including your typical audience budget, the bonuses and extra value the course provides such as if your course includes a coaching component. You might also consider offering a variety of packages and pricing plans to meet the different needs of your potential students.
4. Avoid course marketplaces. Host your course on its own domain!
Hosting your course on a marketplace is an easy way to market your course. The truth is that you can’t create a true high-value course on these platforms, and the increasing number of rules and restrictions imposed on course hosts is out of control. If you’re going to launch a high-value online course, use a course hosting platform where you can have control over your pricing, design, and student data. Need help finding a course platform that fits your need? Book a consultation with us.
5. Be strategic when deciding what bonuses you will offer
It’s tempting to include a lot of bonuses with your course in order to increase its value and thus allow you to charge more for it, but if your bonuses aren’t related to the course content, they’ll actually detract from its value. You don’t want to come across as desperate. You should also consider how easily you can continue to offer those bonuses after the pre-sale period is over.
Before you add a bonus to the course, make sure your bonuses complement your course. Worksheets and templates and other “free” resources are good items to add as a bonus because they don’t require your time. Though, a free consultation is enticing to course buyers; they can take up alot of time. If you want to offer a consultation, try only offering it for a limited number of people who first sign up for your course. Afterward, you can offer it as a course upsell!
Additionally, highlight the bonus in your promotions and landing page. Make sure to list the value of each bonus as well to show that your bonus does hold value.
There’s no denying that starting your online course requires a significant amount of effort. It takes place over a long period of time and involves numerous processes and moving elements. However, if done well, it can mean the difference between a five- or six-figure launch and, silence and tumbleweeds passing by.
Before pitching anything to your subscribers, engage with them, create trust, and demonstrate the value you can provide.
Pre-sell or execute a test launch with a select group of your subscribers to gather feedback and get some early sales.
Then prepare for the big launch with some ‘teaser’ content, followed by the launch itself – a series of emails outlining your course’s content, the transformation it provides, and testimonials from beta group members.
Need help when creating a course? Sign up for our Crash Creation Course!
In this Crash Creation Course you will learn to:
- Build Your Course from Start to Finish
- Have Your Course Critiqued by an Industry Expert
- Get an Exclusive Workbook to help you plan your marketing strategy courses