LinkedIn Marketing Guide for Instructional Designers: How to attract clients

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LinkedIn is a powerful marketing tool that can introduce you to your next client, career, co-worker, investor and more. Have you ever heard of degrees of separation?

It’s a proven scientific fact that each person in the world (at least among the 1.59 billion people active on Facebook) is connected to every other person by an average of three and a half other people!

That means that your friend, that has a friend, has a friend that personally knows Oprah Winfrey! LinkedIn is the powerful degree of separation and understanding how to use it as a marketing tool for your ID business is very beneficial.

Statistics about LinkedIn; beneficial for client attraction

Here are some interesting marketing statistics about LinkedIn that’s going to make you want to optimize your profile right after you read this post!

  • LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
  •  79% of marketers see LinkedIn as a “very good source of leads”  
  • 43% of marketers have sourced at least one customer from LinkedIn.
  • B2B marketers report that 80% of their social media leads comes from LinkedIn, with 40% seeing LinkedIn as their “most effective channel” for driving high quality leads 

So, knowing these powerful marketing statistics, how can Instructional Designers utilize LinkedIn to attract their dream clients? First, you will need to create a LinkedIn Marketing Strategy. Here are 7 steps to get you started with your personally curated LinkedIn Marketing Strategy for Instructional Designers.

How to create a LinkedIn Marketing Strategy

  1. Create a Free LinkedIn Company Page

In order to start with LinkedIn, you must first be on LinkedIn. Create a free LinkedIn Company page and fill out all the details. 

Add your company logo as the image or if you are the face of your brand, add your own professional image. Make sure to add your website link or link to any services page.

One common mistake most companies make with setting up their LinkedIn Profile is not using their profile cover image as retail space to promote their business.

Here’s some examples of how to use your cover photo to promote your business even further.

2. Optimize your LinkedIn Bio with Keywords

Did you know there was a built in SEO search engine inside LinkedIn? This means that when you are searching on Google, LinkedIn results pop up as well. This also means that when your ideal client is conducting a search on LinkedIn, they are using keywords to find a business like yours. 

Users on LinkedIn do search differently than on Google. On Google, a user might type in “instructional designer services near me” where on LinkedIn, they will simply type in “Instructional Designer” to hopefully find a profile like yours.

To find SEO keywords to use in your profile, think about how you want people who don’t know your business exist to find you online.

  • What do you want your profile to rank for?
  • Do these terms get decent search volume, with low competition?
  • Do they match the intent of your target audience?

These are all questions you’ll want to ask yourself when you are thinking about optimizing your profile. After you find 1-2 keywords you want to optimize, you need to use them in these areas of your LinkedIn profile;

  • Cover Photo
  • Headline
  • Summary Section
  • Experience Section

3.) Post Content that Generates Action!

LinkedIn may be for jobs or finding your next client however, content marketing is still powerful on this platform as well. If you have blog posts, posts the links to them on your feed with a rich description and a call to action or words to spark curiosity to click.

Share different type of content as well like GIFS, videos, inspirational image, quotes, articles and more. Whatever type of content you choose to post, it’s recommended to having 5-10 published posts on your LinkedIn Page to bolster credibility.

4.) Using Ads to retarget potential clients (Matched Audience Feature)

It’s a no brainer that 94% of LinkedIn’s audience is comprised of professionals, which means your audience is more likely to buy if they land on your page and end up on your website.

LinkedIn’s Matched Audience tool, from Microsoft, is a retargeting tool that will help retarget the visitors that are already in your sales funnels. Think about how you see ads from a site that you visited earlier in the day? 

Ever wondered why you’re seeing Facebook ads of that destination you were looking up flights for? It’s all because of retargeting ads. This is far better than targeting people who might be interested which is why retargeting ads so powerful

5.) Leverage LinkedIn Groups to find see where your ideal audience is hanging out

LinkedIn Groups are a way you can connect and interact with like-minded professionals in your industry. It’s also a way to connect to potential clients as well!

LinkedIn Groups are a free feature and once you find the ones your audience are hanging out in you can spark conversations with them. You’ll be able to answer any questions they may have so you can be seen as the go-to expert in your field, share ideas, insights and more!

6. Start your own Group!

Owning your own group helps you stand out as an authority figure and an expert. It allows you to control the conversation that’s going on in the room and have a first full view of all the problems your potential customers may have.

Did you know that Insite eLearning has a LinkedIn Group? Join my Instructional Designer LinkedIn Group today!

7.) Use the InMail feature

The InMail feature from LinkedIn is not a free feature but it has many great benefits. InMail has built in analytics to help fine tune your messages strategically and your sent mail is 3X more likely to be read! Use your InMail to connect personally with connects, especially 3rd party connects, or people from your group.

How are you using your LinkedIn?

Do you have a LinkedIn marketing strategy that will do the work for you and attract the right ideal clients? If not, try out this marketing strategy. If you already have a LinkedIn, try using these steps to fully optimize your profile as well!

What is one step that you found very helpful? Let us know in the comment section below.

Don’t forget! If you are an aspiring Instructional Designer and need help getting your first clients and growing your business, you can join the Insite eLearning LinkedIn Group for Instructional Designers today!

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