Creating courses is one of the top options for creating passive income when you are a coach or entrepreneur. Courses allow you to bundle up your knowledge on a particular subject and compile it into actionable lessons to help solve a common problem.
The purpose of creating courses are to:
- Improve the individual’s level of awareness
- Increase an individual’s skill in one or more areas of expertise
- Increase an individual’s motivation to perform their job well
However, just because you have in depth knowledge about a particular subject does not mean it’s easy to compile all the necessary and actionable information into a course to teach and help others.
There are many mistakes course creators make when creating courses and, in this post, you will learn about 15 of the most common mistakes. It’s important to note that there is a difference in creating a course and launching a course. In this course, you will learn mistakes course creators make with both approaches.
Course Creation Mistakes
1.) Not validating your course with your audience
One of the biggest course creation mistakes course creators make is not validating the topic of their course. Your course topic may be a great topic but that doesn’t mean your audience comprehends it to be a solution to their problems.
The best way to validate your course topic so you aren’t wasting your time is to create a target market analysis.
A target market analysis is a study you do for your potential customers. Its purpose is to uncover and gain information and insights into various topics of interest. It will let you know if your target audience even finds the course as a need, a solution or important in general.
If you create a course but your audience sees no value in it, then your time is wasted.
2.) Trying to create a course without outsourcing for help
Once again, as a course creator, you may know the topic very well but that doesn’t mean you know exactly how to create a course to satisfy the needs of your audience’s problems. Yes, you can create the course on your own but, there are different dimensions of a course that hiring an expert can make easier.
Creating a course has different aspects such as;
- Learning Management System
- Graphic Design
- Instructional Design
- Storytelling and marketing
- Sales and Pricing
And more. Of course, you can do everything yourself but you risk capturing the right audience and converting your audience if one of the aspects of course creation does not optimize to one hundred percent.
3.) Creating a course that talks about a topic but, doesn’t solve a problem
Your course topic may be sought after however, if it doesn’t solve an actual problem, your course is just “google-able fluff”. The main purpose of a course is to solve a problem that you can prove you solved through research and testimonials. It can’t be a solution that can just be “googled” or easy to come by.
Before you even launch your course, or create it, you need to have proof that you have a problem-solving approach. To research a problem, you have and then present the solution in a course you will need to:
a.) Analyze the problem
b.) Generate ideas to solve the problem
c.) Evaluate your possible solutions
d.) Implement your chosen solution
e.) Assess the solution
4.) Creating a demand, or need, for your course
Validation for your course isn’t enough. To create an effective course, you have to spark a demand for the course in the interest of your audience. Your audience may very well see the importance of your course, see it solves their problem but, may still pass on purchasing because you don’t create a need, or demand, to buy.
There are a few ways to create demand when surveying your target audience:
- Product Scarcity– Marketers use limited-time offers like daily deals, limitations on quantities, or one-time only promotions to create a sense of urgency and leverage scarcity.
- Information Scarcity– leak just enough information before you launch your course and then you can generate curiosity as your audience searches everywhere for more information…but can’t easily find it.
- Leverage user-generated content– Sometimes your current audience are your best advocates and influencers. Start promoting your testimonials, highlighting your best customers, and using images and video of real customers talking about your digital products, services and, brand across your social channels.
- Make it exclusive (V.I.P. treatment) – People always want something they can’t have and usually try to find a way to obtain it. Exclusivity plays on the scarcity mindset and fears of missing out when in fact there are plenty of digital products or virtual seats to go around.
Course Launching Mistakes
Now, let’s discuss course launching and the common mistakes course creators make.
5.) Not having a launch strategy
Did you know that some course creators actually launch their course first and then create the content of the course? Others create the course content first and then launch. Regardless of which launch strategy you choose, it’s important to have one.
6.) Not having a pre-launch strategy
Pre-launch strategies play a significant role in how people will perceive your course even before they have a chance to buy. A prelaunch strategy offers you three opportunities
- Present your course topic and solution to your target audience.
- Test the market interest by gathering early buyers or creating a waitlist
- Gather feedback and rapport about your course
7.) Focusing on the features and not the transformation
This is a huge mistake course creators make when launching their course. At the end of the day, people want to know what they are getting in return for their investment and selling the features of your course will not do.
When exchanging money for knowledge, customers want to know the exact transformation they can expect. People don’t invest because of what you sell but they invest in the results or feelings of what you sell.
Think about a flight going to a vacation. A travel agent doesn’t sell you on the price of the ticket but on the destination itself.
How you will feel when you are on vacation, the activities you will take place in, the food you will try, the people you will meet and more. When you’re launching your course, sell the destination not the flight.
8.) Focusing on the design of the course and not the user experience
Yes, the design of your course is very important however, it should not overtake the user experience of your course. User experience is how a user interacts with and experiences a product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency.
Here are a few ways to create a good user experience in your course:
- Designed for all devices; mobile, desktop, laptop, tablet
- Encourage peer interaction
- Introduce Gamification; quizzes, gradual challenge increase, progress tracking, social sharing
9.) Not nurturing your email list during the pre-launch/launch phase
Lead nurturing refers to the process of engaging, supporting, and building meaningful relationships with your email list, by providing them with appropriate and relevant content and information at every stage of the buyer’s journey.
Your email list are your most loyal followers, advocates and, customers. They have exchanged their personal email address to tap into gaining more knowledge from your business. It’s only right to nurture them first when launching a course, they will benefit from.
10.) Having too much content
More content doesn’t necessarily mean more learning. When there is too much content in your course, it can make it seem harder for students to complete the course and discern what’s really important to grasp.
It’s important for course creators to create the right balance between content and curriculum. Not enough information leaves students feeling unprepared and ripped off. Too much makes them feel overwhelmed and leads to inaction.
What course creation and course launching mistakes have you made?
Course creation is a process and most course creators don’t get it right on the first try. What course creation mistake have you made in the past? What course launch mistake do you see others make? Leave any additional course creation mistakes in the comments.
Need help when creating a course? Sign up for our Crash Creation Course!
In this Crash Creation Course you will learn to:
- Build Your Course from Start to Finish
- Have Your Course Critiqued by an Industry Expert
- Get an Exclusive Workbook to help you plan your marketing strategy courses